Social information processing theory online dating

In recent years, the use of online dating or online personals services has evolved from a marginal to a mainstream social practice. In fact, the online personals category is one of the most lucrative forms of paid content on the web in the United States (Egan, 2003) and the online dating market is expected to reach 2 million in 2008 (Greenspan, 2003).In 2003, at least 29 million Americans (two out of five singles) used an online dating service (Gershberg, 2004); in 2004, on average, there were 40 million unique visitors to online dating sites each month in the U. Ubiquitous access to the Internet, the diminished social stigma associated with online dating, and the affordable cost of Internet matchmaking services contribute to the increasingly common perception that online dating is a viable, efficient way to meet dating or long-term relationship partners (St. Mediated matchmaking is certainly not a new phenomenon: Newspaper personal advertisements have existed since the mid-19th century (Schaefer, 2003) and video dating was popular in the 1980s (Woll & Cosby, 1987; Woll & Young, 1989).Contact us if you experience any difficulty logging in.Welcome to our reviews of the social information processing theory salancik (also known as top college apps for windows phone).In contrast to a technologically deterministic perspective that focuses on the characteristics of the technologies themselves, or a socially deterministic approach that privileges user behavior, this article reflects a social shaping perspective.Social shaping of technology approaches (Dutton, 1996; Mac Kenzie & Wajcman, 1985; Woolgar, 1996) acknowledge the ways in which information and communication technologies (ICTs) both shape and are shaped by social practices.

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