New online dating service

All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.

One important note: group and event organizers have no control over whether members or attendees choose to date.

For example, the organizer of an Alcoholics Anonymous group, or someone planning an event at a church, can’t turn the dating feature off.

“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.

In other words, you can expect to find exactly zero swiping.

Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.

The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.

This story was originally published on September 20, 2018.

On November 8, Facebook announced that it's rolling out the service in two more countries: Canada and Thailand.

While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.

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